Last MEDICA attracted almost 138,000 visitors from over 100 countries and 4,324 exhibitors from 60 nations. A total of 71% of the visitors were from outside of Germany with a particularly high number coming from the Asian markets and the Arab region, plus 353 companies from the U.S. Over 16,000 of the 138,000 visitors at MEDICA were interested in the exhibits showcased at COMPAMED (high tech solutions for medical technology).
What is happening on the market for medical products? Stay in touch with the latest news checking the product categories showcased at Medica:
Electro Medical Equipment / Medical Technology
Laboratory Equipment
Diagnostics
Physiotherapy / Orthopedic Technology
Commodities and Consumer Goods
Communication and Information Technology
Medical Services and Publications
It is proved that all innovations are presented at MEDICA year after year, which makes this event a huge success. Market leaders and innovative newcomers will again use the opportunity to present their products and services to a well informed audience.
The deadline to register for individual exhibit space at MEDICA 2010was March 1, 2010. Any applications for individual exhibit space received after this date will be considered after the initial exhibit space assignments are completed in August. This is however not the case with booking your hotel accommodation. There is no deadline for reserving a room but the earlier you book, the closer you will stay to the fairgrounds. If you plan your visit to Dusseldorf now, you will have a variety of options, and you can choose a hotel, which really matches your preferences.
4 months before Medica you can still find some available rooms near the fairgrounds at a rate under 300 EUR. If this is over your budget, than the surrounding area is your alternative – Dusseldorf is a major hub in the German railway network. More than 1000 trains stop at Dusseldorf’s central Railway station. Several S-Bahn lines connect Düsseldorf to the other cities of Rhine-Ruhr region, so wherever you stay, the fairgrounds can be easily reached within 20-40 min and you can take advantage of the services of a 4 star hotel for EUR 200.00, while the rates for the 2 and 3 star hotels start from EUR 150.00.
Luxury hotels in the city centre will reach 600-800 EUR per night during this major event and the small pensions or boarding houses also increase their prices accordingly – this was the case last year according to the stats provided by visitors.
“Medica” is a medical trade show that takes place every year in Dusseldorf, Germany. It represents one of the biggest and most lucid events of this type worldwide. It uses over 120 thousand square meters of exhibiting space with a constantly increasing number of companies inclined to be represented at the trade show. Given the reputation of “Medica”, it exemplifies a unique opportunity for companies to market their products and consequently – broadcast their message to a huge target audience, which on the other hand, increases the potential for revenue increments.
As a matter of fact, “Medica” acts as an umbrella for companies in the pharmaceutical industry from all over the world. Alternatively, German companies are prominent representatives of the latter trade show provided the country’s robust reputation in view of premium medical instrument manufacturing and strongly reinforced by the status of the “Mini Silicon Valley” in Tuttlingen in the southern part of the country. Regardless of the fact that Germany leads in terms of number of exhibits, “Medica” still features intense competition with medical companies representing over 65 nations.
Practically, “Medica 2009” currently aims at providing participating companies with the opportunity to conduct “field research” in order to be able to scrutinize the current trends on the pharmaceutical market and by virtue of this – patronize activities that will improve their businesses and eventually – develop the industry in general. As most companies indicate, the exhibition contributes a lot to the research and development function of their businesses and supports international sales expansion given the number of multinational companies taking part in “Medica”.
Viewed from another perspective, the pure statistics indicating the number of visitors, exhibitors, exhibiting space, etc. are far behind the scope of what appears to be the most interesting upshot of the event – it is the cultural differences between North American trade shows and their European counterpart versions. Furthermore, as explicated by “Business week”, with the continuous growth of the pharmaceutical industry, massive medical events such as “Medica” and some other major US exhibitions reinforce the development of the latter industry and contribute enormously to offset the general world economic slowdown, which has also hampered Pharma companies.
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