“Fruit logistica” is an international trade show for marketing of fresh fruit and vegetables. It is organized in Berlin, Germany and it takes place on an annual basis. “Fruit Logistica 2010” is expected to gather over 2000 exhibitors from 65 countries from all over the world.
“Fruit Logistica”, being a specialized trade fair for fresh fruit and vegetables, represents an actual opportunity for companies in the fruit & vegetables sector to demonstrate the whole value chain of their crops – from the planting until the point of sale to the final customer. In fact, exhibits include: dried fruit, unprocessed fruit, nuts, flowers, biological produce, as well as many showcases aiming at demonstration of production, packaging and transport solutions.
Throughout the years, “Fruit Logistica” has consolidated its reputation of the world leader among fruit & vegetables fairs. Essentially, the fair did set a new world record of 50,000 visitors this year (2009), boasting a total attendance of people from 125 countries. In actual fact, 2288 companies took part in the last year’s edition exhibiting on a total area of 88,000 sq. meters.
What actually dignifies this event over other fairs of this type is the fact that apart from products it provides technical expertise as for how to manage effective logistics. Additionally, it introduces advanced storing technologies, computerized logistics maintenance, specialized green assortment, which is all incorporated into seminars, trainings and forums. Moreover, “Fruit Logistica” is also very effective because it enables focusing on specific target groups: it provides exhibitors from Europe, as well as their colleagues from fast growing countries, with the opportunity to introduce their production to particularly interested audience and do business with them.
If you like to secure accommodation for Fruit Logistica 2010, you can give us a call at +44 207 659 9191, or book a room online.