Last MEDICA attracted almost 138,000 visitors from over 100 countries and 4,324 exhibitors from 60 nations. A total of 71% of the visitors were from outside of Germany with a particularly high number coming from the Asian markets and the Arab region, plus 353 companies from the U.S. Over 16,000 of the 138,000 visitors at MEDICA were interested in the exhibits showcased at COMPAMED (high tech solutions for medical technology).
What is happening on the market for medical products? Stay in touch with the latest news checking the product categories showcased at Medica:
Electro Medical Equipment / Medical Technology
Laboratory Equipment
Diagnostics
Physiotherapy / Orthopedic Technology
Commodities and Consumer Goods
Communication and Information Technology
Medical Services and Publications
It is proved that all innovations are presented at MEDICA year after year, which makes this event a huge success. Market leaders and innovative newcomers will again use the opportunity to present their products and services to a well informed audience.
“Medica” is a medical trade show that takes place every year in Dusseldorf, Germany. It represents one of the biggest and most lucid events of this type worldwide. It uses over 120 thousand square meters of exhibiting space with a constantly increasing number of companies inclined to be represented at the trade show. Given the reputation of “Medica”, it exemplifies a unique opportunity for companies to market their products and consequently – broadcast their message to a huge target audience, which on the other hand, increases the potential for revenue increments.
As a matter of fact, “Medica” acts as an umbrella for companies in the pharmaceutical industry from all over the world. Alternatively, German companies are prominent representatives of the latter trade show provided the country’s robust reputation in view of premium medical instrument manufacturing and strongly reinforced by the status of the “Mini Silicon Valley” in Tuttlingen in the southern part of the country. Regardless of the fact that Germany leads in terms of number of exhibits, “Medica” still features intense competition with medical companies representing over 65 nations.
Practically, “Medica 2009” currently aims at providing participating companies with the opportunity to conduct “field research” in order to be able to scrutinize the current trends on the pharmaceutical market and by virtue of this – patronize activities that will improve their businesses and eventually – develop the industry in general. As most companies indicate, the exhibition contributes a lot to the research and development function of their businesses and supports international sales expansion given the number of multinational companies taking part in “Medica”.
Viewed from another perspective, the pure statistics indicating the number of visitors, exhibitors, exhibiting space, etc. are far behind the scope of what appears to be the most interesting upshot of the event – it is the cultural differences between North American trade shows and their European counterpart versions. Furthermore, as explicated by “Business week”, with the continuous growth of the pharmaceutical industry, massive medical events such as “Medica” and some other major US exhibitions reinforce the development of the latter industry and contribute enormously to offset the general world economic slowdown, which has also hampered Pharma companies.
“